YouTube Marketing ; A relatively new term that professional YouTubers today are using to grow and progress on this social network, using its techniques and important tips. That's why we decided to fully explore this topic for you in this article.
These days, you need a lot of tools to succeed in business and product development. One of the most popular tools around the world is undoubtedly YouTube. Advertising and marketing experts have realized that YouTube is one of the most effective tools for marketing and attracting customers. Many people admit that video content is more effective than images and text content.
According to calculations, YouTube is the second most visited site in the world after Google with 22.8 million visits per month. Just referring to this statistic is enough to understand how much we need this platform for our work. Basically, one of the most important reasons for the high number of entries and visits to the YouTube site is this marketing capability.
For many years, many companies, companies and brands, both famous and new, have used YouTube for advertising. Advertising and marketing on YouTube has become so popular that a dedicated word has been created for it. YouTube Marketing actually refers to all the economic, advertising and marketing activities that people do to make a profit, increase their reputation and increase sales.
What is YouTube Marketing?
YouTube marketing is the process of promoting your brand, product, or service on this powerful social network. Primarily, marketers use YouTube in three ways:
- Create original videos and unique content: YouTube is primarily a video hosting platform. Publishing high-quality videos is key to success on this platform and can improve the revenue stream and marketing of a product or service.
- Partner with Influencers: There’s a reason brands spent over $600 million on influencer marketing on YouTube in 2021. The platform is a great place to grow your online business, generate leads, grow your customer base, and attract new customers.
- Run a video ad campaign: 70% of users say they have purchased a product after seeing it on YouTube. Running ads on this platform can be highly effective for your brand. (I personally bought a product from a site recommended by a blogger last year after watching laptop reviews on YouTube.)
YouTube is also the second largest search engine in the world, and there are many users who use YouTube to meet their needs, find answers to their questions, and learn about various services and products.
There are over 5 billion videos on YouTube and 500 hours of content are uploaded every minute. Understanding how the YouTube algorithm works and optimizing your videos accordingly is key to getting noticed on the platform.
Influential Elements in YouTube Marketing
After this brief introduction, you will undoubtedly have questions about the benefits and how YouTube marketing works. First, we need to show you the elements that influence YouTube channel marketing:
1) Catchy titles to increase views
Imagine yourself in a very large bookstore. What is the first thing you pay attention to when choosing a book? You guessed it! The title is a determining factor in the attractiveness of the products.
If we consider YouTube as a bookstore, we will understand the role of the title in viewing videos. Some users who intend to work and produce videos on YouTube are not well aware of the importance and necessity and skip this step carelessly and without thinking.
If you watch the most viewed YouTube videos, you will notice the impact of their title. So, keep the title accurate and exciting for your videos. It is better not to make your title too long, but if you can include important information about your video in it, you will see its tremendous impact.
2) Video description section (Description)
The description section is the same. You are allowed to write up to 5000 words in the Description section. Our advice is not to make your description too long or too short. For many visitors, a description longer than a paragraph will be boring.
One of the important points in this section is the type of content and your audience. If you are producing educational content, you need to have more detailed explanations for your video. Or if the video is long and a lot of time must be spent watching it, your explanations can convince the audience to watch the video to the end or not.
Try to write a detailed, narrator-like description of the video and the topics covered in it.
3) Choose a suitable and attractive photo.
Choosing the right photo is the next step in YouTube marketing. You can increase the number of views on your videos by choosing an attractive and stunning photo. Surely you have also experienced that you did not go to watch a video on YouTube just because of the poor quality of the photo and the choice of an inappropriate image.
If your brand or company has a unique logo or design, it is better to use it in the Cover or Thumbnail image. Remember that thousands of other videos will be published alongside your video every day. So, make your video image eye-catching.
4) Categorize and create video playlists
We always told you users in YouTube tutorials that don't forget about the ability to create YouTube playlists. Another option you can use to improve your YouTube channel is the Playlist feature in YouTube Studio. Categorize your videos based on content and title.
The advantage of creating a playlist on YouTube is that you can easily find previous videos. Your audience will also have easy access to your categorized content. In addition to the benefits mentioned, videos that are carefully categorized and have titles that match users' searches will be visible in Google searches, which will increase YouTube views and ultimately increase your revenue.
5) Channel optimization based on YouTube SEO principles
If you want to actively and effectively market on YouTube, you need to adopt some tricks to improve it so that users can find you easily. In order to do this, it is better to optimize your channel. To optimize your YouTube channel, follow these steps.
- Add links to your other social media, such as Instagram and Twitter, in your banner section.
- In addition, the profile section is also very important. So complete your channel profile. Also, setting up a website will help in increasing your productivity and improving your channel.
- Every YouTube channel should have a trailer because it gives YouTubers a quick introduction to their audience. You can also use captions and translations for the description section.
- Consider setting up a website so that your website audience is also attracted to your YouTube channel.
6) YouTube channel analysis
Never neglect the Analytics section. In this section, you will be able to monitor the number of clicks and views. In addition, you will have general information about visitors. For example, if your audience is from a high country, you can add the language of that country to the channel. Or if the teenage age group is not very interested in visiting your channel and content, think of a solution to interest them.
YouTube Marketing Techniques and Important Tips
In the rest of this content, we intend to explain tips and strategies to you so that you can market better on YouTube and, in addition to monetizing YouTube revenue, earn money indirectly from this social network.
Don't overlook working people and successful YouTube channels.
Take a cue from popular and well-known channels. Pay attention to how they use words, images, descriptions, and compare them to your own channel. Always keep in mind that YouTube is a competitive field, and to stay ahead of the curve, you need to understand your competitors and the tools that have led to their success.
Update your knowledge.
If you are working in a specific content area, follow the latest news and information. For example, if you have launched a YouTube channel related to cryptocurrencies, it is essential to know the news and changes in this area.
If a new tool, technique, or technology is released in your field of work, be sure to review it to increase your knowledge in the field and be recognized as an expert and expert, and in this case, gain more subscribers.
Monitor your audience
You should always be aware of your audience's desires. If a topic is attractive and trending for your audience, cover it in your channel's content. For example, if you have an English language learning channel and a large number of them want IELTS training, it is better to direct your content towards IELTS and various issues related to it.
Build a brand
YouTube Marketing says that in order to stay in the minds of your audience and become known, you need to start building your brand as quickly as possible. To succeed in this path, you must pass through the following gates.
Launching a website
The first step in branding and ultimately implementing YouTube marketing is to set up a dedicated website for yourself. Publishing your content on this platform will encourage your audience to read it and follow your YouTube channel.
In fact, by creating links in your website content, you can easily refer your audience to your YouTube channel and, as a result, increase the views of your videos on YouTube.
Conclusion
YouTube Marketing actually helps a YouTuber to act calculatedly and achieve results without risk. By implementing the various rules of YouTube Marketing, you can reach a position of authority on YouTube and thereby earn dollars. In this article, we have tried our best to explain to you the different angles of YouTube Marketing that you are required to implement so that you can become a famous YouTuber by using them. Many people are attracted to your channel every day.
